Don’t throw Banana Cream Pies from Glass Towers By Ed Roberts I remember the day clearly; I was sitting in my office on the top floor of a glass tower overlooking the city. Several of the agency’s designers, writers, account executives and I were reviewing a tear sheet of an ad placed by our ...MORE
Don’t throw Banana Cream Pies from Glass Towers
May 4th, 2012 by Andy Brenits
INspiration Wednesday: Creativity
May 3rd, 2012 by Andy Brenits
"An essential aspect of creativity is not being afraid to fail." - Edwin Land, (May 7, 1909 – March 1, 1991) was an American scientist and inventor, best known as the co-founder of the Polaroid Corporation.
Planning the Rollout By Andy Brenits, as originally seen on www.in-source.org After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed processes, and (I hope) built some trust. Now ...MORE
The Cohen-Miller Report: Selling by Service
Apr 30th, 2012 by Andy Brenits
Selling by Service by Emily Cohen Recently, I enrolled in New Jersey’s Clean Energy Program. The statewide program offers financial incentives, programs, and services for New Jersey residents, business owners, and local governments to help them save energy, money, and the environment. Through this program I received a new central air conditioner, furnace, hot water heater, ...MORE
Behind Enemy Lines: Your Agency Relationship From The Flip Side (part one)
Apr 26th, 2012 by Andy Brenits
By Shannon Stull About six months ago, I penned an article about working with agencies from an in-house perspective. Today, I am on the other side of the fence. After working in-house for almost six years, I have joined the opposition as a creative director and partner at a small agency. Though I have fallen ...MORE
Creative briefs: Stop telling me the solution
Apr 19th, 2012 by Andy Brenits
By Mike Clark of www.shelfidentity.com Clients/Buyers seem to always have an answer. Maybe after being burned by bad creative, they learned to do this to protect them selves. Let’s say there’s a new, natural, organic hand soap that needs packaging. Maybe the buyer fills out a creative brief, or maybe they tell you what they ...MORE
INspiration Wednesday: Process
Apr 17th, 2012 by Andy Brenits
"Art resides in the quality of doing, process is not magic." - - Charles Eames, 1907 to 1978. American Designer
In-House Business Startup Journal Part 4: Assessment and planning at less than warp speed
Apr 17th, 2012 by Andy Brenits
Assessment and planning at less than warp speed. By Andy Brenits, as originally seen on www.in-source.org The first task I undertake when starting a new creative services leadership job is to assess the situation. After about a month I typically have a good understanding of what’s going on, and can start putting together my big ...MORE
When to make the leap to F/T freelancing
Apr 13th, 2012 by Andy Brenits
by Ilise Benun If you've been freelancing on the side and trying to decide when is the right time to make the leap, you're not alone. Here are two freelancers who blog for the Creative Freelancer Blog with their perspectives on the topic: Alisa Bonsignore, writer: If your finances are in order; if your business is booming, so ...MORE
Join the Revolution!
Apr 12th, 2012 by Andy Brenits
Join the Revolution! By Ed Roberts I’ve traveled the country attending various conferences searching for seeds of knowledge that I could plant and harvest for the purpose of nourishing my career. On the menu was one celebrity designer after another either discussing a year-long sabbatical of self-discovery or pontificating on the personal gratifications of ...MORE
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