All things in-house
Oct 1st, 2011 by Andy Epstein
Welcome to HOW’s InHOWse blog created with the commitment to support, inspire and entertain the in-house design community. We hope you’ll find the site a valuable and worthwhile place to visit during the course of your day. If you like what you see (and hear) please spread the word. If you don’t, please email us ...MORE
Jan 25th, 2012 by Andy Brenits
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.” – Steve Jobs, Founder ...MORE
Jan 24th, 2012 by Andy Brenits
By Donna Farrugia, Executive Director of The Creative Group Meetings are a fact of life for every in-house design team. While many of these gatherings are essential, they aren’t always efficient. In fact, 45 percent of managers polled by Robert Half felt employees would be more productive if their companies banned meetings one day a ...MORE
Jan 20th, 2012 by Andy Brenits
Last week I discussed how advertising could be used as a “pull strategy” by being aimed solely at end users and communicating messages that establish awareness and provide information about a new company, product, or service. Sometimes advertising is used to enhance a company’s “good will”, so we feel better about them. While not directly ...MORE
Jan 19th, 2012 by Andy Brenits
They say that a messy desk is the sign of genius. If that’s true then I must be working on a Nobel Prize for design management because my desk it often overrun with stuff. I often have a stack of post-its with my daily to-do’s, printouts of design work to review, and manila folders of ...MORE
Jan 18th, 2012 by Andy Brenits
"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful." - Dieter Rams, Chief of Design at Braun 1961 to 1995.
Jan 17th, 2012 by Andy Brenits
By Donna Farrugia, Executive Director of The Creative Group As business conditions improve, many companies will be more apt to award promotions to their loyal and hard-working staff. If you’re one of these individuals, and have expressed interest in taking on a management role, don’t be surprised if one day you’re suddenly overseeing a group ...MORE
Jan 16th, 2012 by Andy Brenits
As I welcomed the new member to our team last week, we had many conversations about design. Since we both studied at the School of Visual Arts we reminisced about our favorite classes and teachers, and brought up some old war stories about things we had to do when we were in school and first ...MORE
Jan 15th, 2012 by Andy Epstein
If you're in the NY/NJ/CONN tri-state area and you're in-house, get yourself to the SVA theater on 1/17/12 at 6:30PM sharp. IN-THE-HOUSE 2 WITH MTV, GOOGLE CREATIVE LABS AND VICTORIA'S SECRET BEAUTY
Jan 13th, 2012 by Andy Brenits
Last week I briefly described the overall role of marketing, and the 6 functions the department is typically responsible for. One of those functions is to promote new products or services a company is offering. When you think of how a company promotes new products or services you typically think of advertising. But advertising and ...MORE
Jan 12th, 2012 by Mpatrick
Emily Cohen helps creative teams work better, and knowing what makes people of all ages tick is an important part of maintaining harmony at the office. Here she answers some questions on the topic as a prelude to her upcoming InHOWse SchoolHOWse DesignCast. Register now to save $10! Can you tell us a little ...MORE
