All things in-house
Feb 17th, 2012 by Andy Brenits
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers ...MORE
Feb 15th, 2012 by Andy Brenits
"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." - Scott Adams, American Cartoonist and Satirist (creator of Dilbert).
Feb 14th, 2012 by Andy Brenits
By Donna Farrugia, Executive Director of The Creative Group If you don’t already know, The Creative Group recently partnered with AIGA to launch a new nationwide career development program just for in-house designers. The program is called “INitiative: INsights to help INhouse design teams thrive” – and we are thrilled to be working alongside such ...MORE
Feb 13th, 2012 by Andy Brenits
Left vs Right Brain by Emily Cohen Recently, my 12th Grade daughter, Hunter, was interviewed by an alumnus of Carnegie Mellon’s Tepper School of Business as part of her application process. Hunter encountered an interesting situation, one that is all too familiar to my own professional experience – that of a “creative” talking to a more analytical thinker. Hunter is ...MORE
Feb 10th, 2012 by Andy Brenits
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Feb 8th, 2012 by Sarah Whitman
Bob Calvano is the director of Merck's Global Creative Studios, a full-service in-house agency, and provides creative leadership and business solutions on a global scale. He has been providing thought leadership and design solutions for more than 20 years. With a mind that never stops thinking about the creative process, he is always open to ...MORE
Feb 8th, 2012 by Andy Brenits
"The urge for good design is the same as the urge to go on living." - Harry Bertoia, Italian Sculptor, 1915 - 1978
Feb 6th, 2012 by Andy Epstein
Cella is presenting their "Beyond the Creative 2" training for in-house creative leaders this April in Chicago. Visit their website to learn more about the topics to be presented and to read what others have said about this training which has been attended by brands such as McDonald's, Mattel, Choice Hotels, Vanguard and TD Bank. ...MORE
There's no more important of a responsibility for managers of in-house creative teams than hiring talent for their organization. Companies, though, in their desire to streamline and achieve cost efficiencies in the hiring process, often put into place procedures that are not applicable to targeting and bringing in the best creatives for an in-house team. ...MORE
Feb 2nd, 2012 by Andy Brenits
by Mike Clark You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another—how can anything be accomplished in this scenario? In the past 20 years, I’ve seen many right-brainers fail. To survive in this left-brained world, I learned a few techniques to bridge the gap: ...MORE
