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Sometimes there is no need to be either clever or original -Ivan Chermayeff, partner, Chermayeff & Geismar & Haviv

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“If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”   Antoine de Saint-Exupery (29 June 1900 – 31 July 1944), was an aristocrat French writer, poet and pioneering aviator, best remembered for ...MORE

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By Donna Farrugia, Executive Director of The Creative Group   Breaking into the design industry can be challenging – particularly for recent graduates with no relevant work experience. And landing an internship doesn’t appear to be much easier: Nearly six in 10 (58 percent) advertising and marketing executives surveyed by The Creative Group said their ...MORE

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What’s In A Name?

  I was speaking recently with a friend and colleague who heads up a creative team at an online services company. She was discussing her battle with HR to have her title changed to include Director. Her boss and her boss’ boss, both in the Marketing department, agreed she deserved the addition to her title. ...MORE

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Most in-house teams don’t have a client facing account management team. Their middle management layer is often so thin that that group is unable to always effectively manage client relations.  And even if there are upper managers willing to step into that role, they’re often not knowledgeable enough about the business to be successful studio ...MORE

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Have You Ever Gotten Lost In Translation? By Shannon Stull Carrus A couple of weeks ago, I was invited to a special blogger preview at the local opera. The event was set up by the opera’s internal PR team, and the invite did everything right: it generated interest in the show, created exclusivity by inviting only those “in the ...MORE

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You are capable of more than you know. Choose a goal that seems right for you and strive to be the best, however hard the path. Aim high. Behave honorably. Prepare to be alone at times, and to endure failure. Persist! The world needs all you can give. — E.O. Wilson

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20/20 Hindsight By Jackie Schaffer None of us do everything right the first time around. Being able to reflect on what you would do differently is a healthy exercise. Doing so allows you to course correct, help others learn from your missteps and demonstrate professional growth. Across the past three years that I have been ...MORE

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By Donna Farrugia, Executive Director of The Creative Group When I’m not travelling for business, you can find me at my office in Westlake Village, Calif., during the workweek. It’s my home away from home. And like most in-house professionals, I spend 9+ hours at my desk (or at least within the building’s walls). So ...MORE

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"Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work."   George Lois (born June 26, 1931) is an American art director, designer, author and one of the original “Mad Men”.  A unique creative ...MORE

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