All things in-house
Posted in All Posts, Andy Brenits, INspirations, Uncategorized on Feb 15th, 2012
"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." - Scott Adams, American Cartoonist and Satirist (creator of Dilbert).
Posted in All Posts, Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 10th, 2012
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Posted in All Posts, Andy Brenits, INspirations on Feb 8th, 2012
"The urge for good design is the same as the urge to go on living." - Harry Bertoia, Italian Sculptor, 1915 - 1978
Posted in All Posts, Andy Epstein, Career on Feb 6th, 2012
Cella is presenting their "Beyond the Creative 2" training for in-house creative leaders this April in Chicago. Visit their website to learn more about the topics to be presented and to read what others have said about this training which has been attended by brands such as McDonald's, Mattel, Choice Hotels, Vanguard and TD Bank. ...MORE
Posted in All Posts, Andy Epstein, Resources on Feb 6th, 2012
There's no more important of a responsibility for managers of in-house creative teams than hiring talent for their organization. Companies, though, in their desire to streamline and achieve cost efficiencies in the hiring process, often put into place procedures that are not applicable to targeting and bringing in the best creatives for an in-house team. ...MORE
Posted in All Posts, Ed Roberts, In-House Design Articles, In-house Observations on Jan 31st, 2012
by Ed Roberts Many organizations are quickly coming to the realization that the strategies and core values they adopted decades earlier are no longer valid and are potentially detrimental to their success. Organizations seriously committed to pruning their hard-edged traditions and adopting more adaptable strategies are emerging stronger and better prepared to survive the economic ...MORE
Posted in All Posts, Andy Brenits, In-House Design Articles, In-house Observations on Jan 31st, 2012
I’ve had many conversations with in-house designers over the years about the level of respect for design in corporate America. In many cases the people I’ve spoken to tell me that they don’t feel like design is respected where they work, or that their personal contributions as designers are respected either. I have to admit, ...MORE
Posted in All Posts, Andy Brenits, INspirations on Jan 25th, 2012
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.” – Steve Jobs, Founder ...MORE
Posted in All Posts, Andy Brenits, Featured, Strategic INsights on Jan 20th, 2012
Last week I discussed how advertising could be used as a “pull strategy” by being aimed solely at end users and communicating messages that establish awareness and provide information about a new company, product, or service. Sometimes advertising is used to enhance a company’s “good will”, so we feel better about them. While not directly ...MORE
Posted in All Posts, Andy Brenits, In-house Observations on Jan 19th, 2012
They say that a messy desk is the sign of genius. If that’s true then I must be working on a Nobel Prize for design management because my desk it often overrun with stuff. I often have a stack of post-its with my daily to-do’s, printouts of design work to review, and manila folders of ...MORE
