No, the title is not a mistake. Sometimes, you have to let things fail. Our in-house business is like any other in that we need to keep trying new things in order to make progress. Sometimes, if you’re fortunate, things work the way you planned.
Category Archive for 'Andy Brenits'
Does your company work with outside agencies as well as your in-hosue team? Are you looking for ways to make that relationship better? Plan to be in New York on April 25th? Then join InSource for thier premier event with guest Massimo Vignelli, as he discusses his perspectives on the relationships between in-house and outside ...MORE
“I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.” - Massimo Vignelli (born January 1931) is a designer who has done work in ...MORE
The creative process is often a very difficult thing to explain to our corporate colleagues who don't typically get what we do. So as creative people, we often try to use appropriate visuals to demonstrate how we get from points A to Z. In fact, it's a good business practice to have your process defined ...MORE
There are more ways to reward employees for good work than yearly raises, bonuses, or even promotions.
"Think left and think right and think low and think high. Oh, the thinks you can think up if only you try." - Theodor Seuss Geisel (March 2, 1904 – September 24, 1991) was an American writer, poet, and cartoonist most widely known for his children's books written under the pen name Dr. Seuss.
As the saying goes, it’s not just what you know, but who you know. At the HOW design conference series last year in Boston, the InHOWse Managers conference was running right next door to the Creative Freelancer’s Conference. As Ilise Benun recalls, ”… some of the in-house managers snuck over and asked me if I ...MORE
By Andy Brenits, as originally seen at InSource How many of us set new years resolutions around December 31st only to forget them by January 3rd? Last month I journaled about performance reviews and measuring your work for the past year. The only way to do this is to set some goals for yourself, but make ...MORE
"No matter how many times your amazing, absolutely brilliant work is rejected by the client, for whatever dopey, arbitrary reason, there is often another amazing, absolutely brilliant solution possible. Sometimes it’s even better." Bob Gill (b January 17, 1931), American illustrator and graphic designer. In 1960 after an interview in a New York hotel room for a job in London, he moved to the ...MORE
In-house managers polled for the 2012 In-House Creative Services Industry Report shared their total project volume for 2011. Creative leaders often discuss how many projects their teams create, and it’s true that there is a general correlation between number of projects and team size. For example, 93% of teams producing less than 500 projects per year have less than 10 ...MORE