All things in-house
Posted in All Posts, Andy Brenits, INspirations, Uncategorized on Feb 15th, 2012
"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." - Scott Adams, American Cartoonist and Satirist (creator of Dilbert).
Posted in All Posts, Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 10th, 2012
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Posted in All Posts, Andy Brenits, INspirations on Feb 8th, 2012
"The urge for good design is the same as the urge to go on living." - Harry Bertoia, Italian Sculptor, 1915 - 1978
Posted in All Posts, Andy Brenits, In-House Design Articles, In-house Observations on Jan 31st, 2012
I’ve had many conversations with in-house designers over the years about the level of respect for design in corporate America. In many cases the people I’ve spoken to tell me that they don’t feel like design is respected where they work, or that their personal contributions as designers are respected either. I have to admit, ...MORE
Posted in All Posts, Andy Brenits, INspirations on Jan 25th, 2012
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.” – Steve Jobs, Founder ...MORE
Posted in All Posts, Andy Brenits, Featured, Strategic INsights on Jan 20th, 2012
Last week I discussed how advertising could be used as a “pull strategy” by being aimed solely at end users and communicating messages that establish awareness and provide information about a new company, product, or service. Sometimes advertising is used to enhance a company’s “good will”, so we feel better about them. While not directly ...MORE
Posted in All Posts, Andy Brenits, In-house Observations on Jan 19th, 2012
They say that a messy desk is the sign of genius. If that’s true then I must be working on a Nobel Prize for design management because my desk it often overrun with stuff. I often have a stack of post-its with my daily to-do’s, printouts of design work to review, and manila folders of ...MORE
Posted in All Posts, Andy Brenits, INspirations on Jan 18th, 2012
"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful." - Dieter Rams, Chief of Design at Braun 1961 to 1995.
Posted in All Posts, Andy Brenits, In-house Observations on Jan 16th, 2012
As I welcomed the new member to our team last week, we had many conversations about design. Since we both studied at the School of Visual Arts we reminisced about our favorite classes and teachers, and brought up some old war stories about things we had to do when we were in school and first ...MORE
Posted in All Posts, Andy Brenits, Strategic INsights on Jan 13th, 2012
Last week I briefly described the overall role of marketing, and the 6 functions the department is typically responsible for. One of those functions is to promote new products or services a company is offering. When you think of how a company promotes new products or services you typically think of advertising. But advertising and ...MORE
