I recently wrote a piece for the Cella “Creative Execs” blog making the case for documenting institutional knowledge. I went on to admonish any in-house team that put itself at risk by having an individual become so valuable to the group due to their institutional knowledge that he or she could not be fired without ...MORE
Category Archive for 'Andy Brenits'
By Andy Brenits, as originally seen at InSource Well, it’s that time of year again for many corporate creatives… the year-end performance review cycle has begun again. Unlike many of my colleagues on the outside, I need to follow a prescribed process whereby I self-evaluate my performance against several goals (SMART ones) for both the business ...MORE
"Design is thinking made visual." Saul Bass (May 8, 1920 – April 25, 1996) was a graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences. During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences is the animated paper cut-out of ...MORE
According to the results of the In-House Creative Services Industry Report partnering with agencies is often in the best interest of the business or organization and your internal team. So as a leader you must work to take away the fear of bringing in outside expertise and embrace the possibilities. It is difficult to do everything on your own. ...MORE
"It is sometimes frustrating to find that hardly anyone knows that it is a very complicated job to produce something that is very simple."
According to the results of the In-House Creative Services Industry Report it's clear that employing a mixed labor strategy that includes contingent workers (defined as freelancers, contractors and temporary employees—basically all non-permanent employees at an organization) in addition to FTEs (full-time employees) is playing an increasingly larger role in a creative department’s success. With this ...MORE
"Steve jobs would never have done that" I thought to myself, as I read the open apology by Tim Cook regarding the new Maps app in iOS6. As I said those words I realized that I don't actually think that Tim Cook was wrong to do it though. While not the approach that Jobs would have taken, Cook did something few leaders are bold enough to do…admin when they make a mistake.
"Design is so simple, that's why it is so complicated"
More than 75% of responding creative leaders indicated their department reported in through a strategic, value-adding department such as Marketing, Communications, Advertising, Brand or some combination of those divisions.
An Evening With Paula Scher, Perspectives on the relationships between in-house and outside creative agencies, brought to you by InSource. Register NOW for the Earlybird discounted price of $125 per ticket. After October 1, 2012, the ticket price goes up to $175. Space is limited, so register today!