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Be that Catalyst for Change By Ed Roberts In a recent post, I wrote about the importance of building rich, collaborative relationships within your local advertising and design community. This is more than a personal development goal but one of several core values set for my entire in-house team. In fact, just before writing this ...MORE

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Lunch with Sagi Haviv, Purveyor of Simple Complexity By Ed Roberts Do you remember your first logo design? How about the client who assigned you the problem to solve; do you remember that person? I do. I can remember sitting in Ms. Malik’s art atelier on a wooden stool next to a drafting table wearing ...MORE

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For many years now I’ve been fascinated by the number 3 and how it seems to have an important and powerful place in our culture—at times even magical. Think about it—the Holy Trinity; Goldilocks and the 3 Bears; The 3 Little Pigs; 3 Little Kittens; Winkin’, Blinkin’ and Nod; 3 Men in a Tub; The ...MORE

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Life is all about relationships. With your parents, kids, spouse, significant other, boss, co-workers. And if you manage them well, hopefully you’ll keep “therapist” off the list. As an in-house creative, one of the most important relationships you’ll have is with your internal clients—your stakeholders. You know, those people down the hall, up a floor ...MORE

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  Creative Director
 "The Creative Director (CD) understands how to conceive, structure and develop creative and branding strategies and is highly capable and experienced in managing and leading the delivery of compelling, engaging interactive creative and branding experiences. The CD is also responsible for managing the product & performance, people, process, and platform of the ...MORE

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How Are You Measuring Success In-House? By Ed Roberts   Predictive modeling, descriptive modeling, decision modeling are all components of predictive analytics used to determine the success or failure of many business objectives. More and more, measurement—especially in an economy recovering at a sloth’s pace—is crucial in revealing whether an initiative needs to be severed ...MORE

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AIGA MetroNorth, in partnership with Shintaro Akatsu School of Design (SASD), is hosting an evening event on design management. But what exactly is design management? If you look at the panelists, the event description and MetroNorth’s mission, you might be inclined to assume design management is the strategic application of design thinking practices to branding ...MORE

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Dear In-House Diva, I am an in-house designer at a very well-known retail fashion company and I’m constantly being asked by my internal clients to do personal design projects for them. I don’t mind doing a favor every now and then but lately it’s getting a little excessive. Creating a party invite is one thing ...MORE

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I miss vinyl. Vinyl records. Not CDs packaged in the cold, hard 4 3/4" by 4 3/4" plastic jewel cases but the 12" by 12" black vinyl record albums that came to life spinning at 33 1/3 rpm (that is, revolutions per minute). The same albums that have been relegated to boxes reeking of mold ...MORE

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No, the title is not a mistake. Sometimes, you have to let things fail. Our in-house business is like any other in that we need to keep trying new things in order to make progress. Sometimes, if you’re fortunate, things work the way you planned.

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