All things in-house
Posted in Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 17th, 2012
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers ...MORE
Posted in Donna Farrugia, Featured on Feb 14th, 2012
By Donna Farrugia, Executive Director of The Creative Group If you don’t already know, The Creative Group recently partnered with AIGA to launch a new nationwide career development program just for in-house designers. The program is called “INitiative: INsights to help INhouse design teams thrive” – and we are thrilled to be working alongside such ...MORE
Posted in Emily Cohen, Featured, In-House Design Articles on Feb 13th, 2012
Left vs Right Brain by Emily Cohen Recently, my 12th Grade daughter, Hunter, was interviewed by an alumnus of Carnegie Mellon’s Tepper School of Business as part of her application process. Hunter encountered an interesting situation, one that is all too familiar to my own professional experience – that of a “creative” talking to a more analytical thinker. Hunter is ...MORE
Posted in All Posts, Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 10th, 2012
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Posted in Featured, In-House Design Articles, Mike Clark on Feb 2nd, 2012
by Mike Clark You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another—how can anything be accomplished in this scenario? In the past 20 years, I’ve seen many right-brainers fail. To survive in this left-brained world, I learned a few techniques to bridge the gap: ...MORE
Posted in Donna Farrugia, Featured, In-House Design Articles, In-house INtelligence on Jan 24th, 2012
By Donna Farrugia, Executive Director of The Creative Group Meetings are a fact of life for every in-house design team. While many of these gatherings are essential, they aren’t always efficient. In fact, 45 percent of managers polled by Robert Half felt employees would be more productive if their companies banned meetings one day a ...MORE
Posted in All Posts, Andy Brenits, Featured, Strategic INsights on Jan 20th, 2012
Last week I discussed how advertising could be used as a “pull strategy” by being aimed solely at end users and communicating messages that establish awareness and provide information about a new company, product, or service. Sometimes advertising is used to enhance a company’s “good will”, so we feel better about them. While not directly ...MORE
Posted in All Posts, Donna Farrugia, Featured on Jan 17th, 2012
By Donna Farrugia, Executive Director of The Creative Group As business conditions improve, many companies will be more apt to award promotions to their loyal and hard-working staff. If you’re one of these individuals, and have expressed interest in taking on a management role, don’t be surprised if one day you’re suddenly overseeing a group ...MORE
Posted in Andy Epstein, Featured, In-house Issues on Nov 15th, 2011
. . Order is where you put a process into place because you want to scale the business to a different level. Bureaucracy is where nobody understands why you do it. -Lars Bjork, C.E.O. of QlikTech . . . The bane of every in-house designer’s existence is bureaucracy. There are 2 flavors of it, both ...MORE
Posted in David Baker, Featured on Aug 10th, 2011
This is the final piece in a series of posts by David Baker listing essential qualities that the leader of a creative team should possess. Curious There are many words I could have used for this component of a leader, but curiosity is critical. Closely aligned with this would be perceptive, observant, and inquiring. All these attributes ...MORE
