All things in-house
Posted in Emily Cohen, Featured, The Cohen-Miller Report on Mar 12th, 2012
Inspiration from the founder of Twitter by Emily Cohen Jack Dorsey has two full-time jobs: executive chairman of Twitter and CEO of Square. That is impressive. I have to believe his success in forming and running these two highly successful and innovative companies must be a testament to great time management skills. Recently featured in Fast ...MORE
Posted in Emily Cohen, Featured, In-house Issues, The Cohen-Miller Report on Feb 28th, 2012
A Call to Action: Information Design for Project Initiation Documentation by Emily Cohen Content should be designed to be intuitive and meaningful. That sounds obvious, right? But it is not always obvious for in-house designers that use “content” daily, in some form, to communicate with their internal stakeholders through a variety of process documentation. Particularly when it comes to creative ...MORE
Posted in Andy Brenits, Featured, Strategic INsights on Feb 24th, 2012
By now you’re aware that branding strategies are distinct from marketing strategies, even thought they are closely related (and as designers, I know you are aware of how visual identity is different from brand). Last week I reviewed at a high level how to build a coherent brand platform, but how do you even get ...MORE
Posted in Ed Roberts, Featured, In-house Observations on Feb 23rd, 2012
You've got superhuman, telescopic infrared, bionic gifts! By Ed Roberts I remember the moment my parents recognized my unique abilities. We were snowed in—no work or school for five long days. My big red balloon of eight-year-old excitement deflated to absolute boredom three days into our imprisonment. So I found a piece of paper, a ...MORE
Posted in Donna Farrugia, Featured on Feb 21st, 2012
By Donna Farrugia, Executive Director of The Creative Group If you’re like most creative professionals, you turn to Facebook to keep in touch with your friends, family members and coworkers online. Don’t believe me? I have the data to back it up: More than half (56 percent) of advertising and marketing executives surveyed by The ...MORE
Posted in Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 17th, 2012
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers ...MORE
Posted in Donna Farrugia, Featured on Feb 14th, 2012
By Donna Farrugia, Executive Director of The Creative Group If you don’t already know, The Creative Group recently partnered with AIGA to launch a new nationwide career development program just for in-house designers. The program is called “INitiative: INsights to help INhouse design teams thrive” – and we are thrilled to be working alongside such ...MORE
Posted in Emily Cohen, Featured, In-House Design Articles on Feb 13th, 2012
Left vs Right Brain by Emily Cohen Recently, my 12th Grade daughter, Hunter, was interviewed by an alumnus of Carnegie Mellon’s Tepper School of Business as part of her application process. Hunter encountered an interesting situation, one that is all too familiar to my own professional experience – that of a “creative” talking to a more analytical thinker. Hunter is ...MORE
Posted in All Posts, Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 10th, 2012
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Posted in Featured, In-House Design Articles, Mike Clark on Feb 2nd, 2012
by Mike Clark You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another—how can anything be accomplished in this scenario? In the past 20 years, I’ve seen many right-brainers fail. To survive in this left-brained world, I learned a few techniques to bridge the gap: ...MORE
