All things in-house
Posted in All Posts, HOWseGuest, Shannon Stull Carrus on Apr 18th, 2013
Have You Ever Gotten Lost In Translation? By Shannon Stull Carrus A couple of weeks ago, I was invited to a special blogger preview at the local opera. The event was set up by the opera’s internal PR team, and the invite did everything right: it generated interest in the show, created exclusivity by inviting only those “in the ...MORE
Posted in All Posts, HOWseGuest, Shannon Stull Carrus on Mar 18th, 2013
Keeping it Fresh By Shannon Stull Carrus It's easy for in-housers to get swept up in the "same 'ol" routine of working in-house; same brand, same colors, same logo, same projects … day-after-day (and sometimes year-after-year). It's time to shake things up a bit! Just as developers need to brush up on their coding ...MORE
Posted in All Posts, HOWseGuest, Shannon Stull Carrus on Feb 21st, 2013
Tips on How to Manage Outside Agencies By Shannon Stull Carrus I often get questions about how to manage outside agency relationships effectively. Surprisingly, the issues are often unrelated to the agency and are sometimes a result of in-house team road blocks. In other words, people are asking me: "How am I supposed to work ...MORE
Posted in All Posts, HOWseGuest, Shannon Stull Carrus on Jan 19th, 2013
10 Creative Resolutions for the New Year By Shannon Stull Currus As I usher in this New Year with knowledge gained from 2012, and holiday cookies, it's got me reflecting. Here are some resolutions I think will help me create better work, reduce my stress, and make me more creatively fulfilled. I think these apply ...MORE
Posted in All Posts, HOWseGuest, Shannon Stull Carrus on Nov 19th, 2012
By Shannon Stull Carrus Thanksgiving is approaching and like so many others, I've been reflecting on those things in my life for which I'm thankful. Though this year brought many amazing people and experiences into my life, I'm most grateful for one I was not expecting: I'm thankful I lost my job. A year ago ...MORE
Posted in HOWseGuest, Humor, Shannon Stull on Oct 15th, 2012
Trick or Treat: Halloween Costume Ideas Well-Suited for the Office By Shannon Stull Halloween is just around the corner, and like the proverbial razor blade in the apple, this time may be sweet for you and just a little bit dangerous. If you’re like me—a major slacker—when it comes to slapping together an office appropriate ...MORE
Posted in Featured, HOWseGuest, Shannon Stull on Sep 18th, 2012
By Shannon Stull Last month I began a two-part article about why working in-house is a great opportunity for recent ad grads. In part one, we covered reasons why this could be a good move, such as: you’d have the opportunity to be the wild card, you could work on national brands, and you could ...MORE
Posted in Featured, HOWseGuest, Shannon Stull on Aug 9th, 2012
By Shannon Stull As a wide-eyed, ironically mustachioed student in ad school, chances are you had your eyes set on graduating and entering into the world of major ad agencies. Perhaps you pictured yourself in a New York high rise, working on national ad campaigns for glamourous brands. Maybe you even developed a strong desire ...MORE
Posted in Featured, HOWseGuest, Shannon Stull on Jul 2nd, 2012
By Shannon Stull You’ve been the principal designer for awhile now. And the webmaster. And of course the strategist. And pre-print production department. Let’s face it - this place wouldn’t last a day without you. Hopefully your boss has realized this, and has finally decided to give your department a hiring budget. There are a ...MORE
Posted in Featured, HOWseGuest, Shannon Stull on May 17th, 2012
By Shannon Stull As we discussed in Part 1 of this article a couple of weeks ago, the agency/client relationship is a touchy issue. The reality of the situation is that in-house designers can see agencies as a threat (and an insult, if we're being completely honest), and agencies can see in-house teams as road ...MORE
