All things in-house
Posted in Featured, HOWseGuest, Shannon Stull on Apr 26th, 2012
By Shannon Stull About six months ago, I penned an article about working with agencies from an in-house perspective. Today, I am on the other side of the fence. After working in-house for almost six years, I have joined the opposition as a creative director and partner at a small agency. Though I have fallen ...MORE
Posted in Featured, HOWseGuest, Ilise Benun, In-House Design Articles on Apr 13th, 2012
by Ilise Benun If you've been freelancing on the side and trying to decide when is the right time to make the leap, you're not alone. Here are two freelancers who blog for the Creative Freelancer Blog with their perspectives on the topic: Alisa Bonsignore, writer: If your finances are in order; if your business is booming, so ...MORE
Posted in HOWseGuest, Shannon Stull on Nov 16th, 2011
The Ad Agency: Your Best Frenemy by Shannon Stull . . There is a crazy myth in the advertising world that somehow ad agencies are the most creative resources a company can hire. Having worked in both agencies and in-house, I can say that this is not always the case. . .. I have ...MORE
Posted in Featured, HOWseGuest, Shannon Stull on Jul 7th, 2011
by Shannon Stull Before we start this article, let me be clear: I NEVER thought I would work in an in-house environment. I went to ad school, and I thought that advertising agencies would be my home for the next 50 years. I loved everything about the agency environment: the talented people, the creative workspace, ...MORE
Posted in HOWseGuest on Jun 1st, 2011
. Most of my work (through ReCourses) is with independent, small- to mid-sized firms in the marketing space. But I get asked to consult with in-house departments, such as Verizon, Hallmark, PriceWaterHouse, Whole Foods, Hartford Life, Toyota, Compassion Intl, etc. Probably 40 in all over the years. . . In some cases, I've been asked ...MORE
Posted in HOWseGuest on Oct 7th, 2010
By Jim Woods . How often do you find you or your team drooling over the latest design technologies? Are outdated software, tired hardware and lack of training holding you back from your true potential? The latest hardware, software and design techniques are key items to keep any design team motivated, yet these items are ...MORE
Posted in HOWseGuest on Jun 24th, 2010
by Glenn John Arnowitz My interest in drawing and visual expression began in the 1960s with my first John Gnagy art kit and a subscription to MAD Magazine. I’m also a musician and have been performing ever since seeing The Beatles on the Ed Sullivan Show. As a composer I have a rich catalog of ...MORE
Posted in HOWseGuest on Apr 20th, 2010
By Glenn John Arnowitz Whether you have designers on your team with high mileage or others who just rolled out of the showroom, like your car, you need to change the spark plugs and rotate the tires on a regular basis to ensure the team is running at top performance and with a full tank. Let’s face it. Everybody needs a ...MORE
Posted in HOWseGuest on Apr 14th, 2010
By Glenn John Arnowitz, Design Director, Pfizer & Co-founder of InSource Many creative directors of in-house design departments often admit that they feel as if they are managing a fast food restaurant and not a design team for a Fortune 500 company. And with the majority of their clients taking the drive-thru, the demand for ...MORE
Posted in HOWseGuest on Apr 6th, 2010
by Dave Weinberg, President AIGA Maine A tree grows in Brooklyn... then uproots to Maine A native of Brooklyn, NY, I joined the in-house Creative Department at L.L.Bean, Inc. in Freeport, Maine in 1999 to serve as Senior Art Director for their web site. During the previous 5 years I'd been immersing myself in web ...MORE
