Left vs Right Brain by Emily Cohen Recently, my 12th Grade daughter, Hunter, was interviewed by an alumnus of Carnegie Mellon’s Tepper School of Business as part of her application process. Hunter encountered an interesting situation, one that is all too familiar to my own professional experience – that of a “creative” talking to a more analytical thinker. Hunter is ...MORE
Category Archive for 'In-House Design Articles'
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
by Mike Clark You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another—how can anything be accomplished in this scenario? In the past 20 years, I’ve seen many right-brainers fail. To survive in this left-brained world, I learned a few techniques to bridge the gap: ...MORE
Our Pursuit of Fearless Leadership by Ed Roberts Many organizations are quickly coming to the realization that the strategies and core values they adopted decades earlier are no longer valid and are potentially detrimental to their success. Organizations seriously committed to pruning their hard-edged traditions and adopting more adaptable strategies are emerging stronger and ...MORE
I’ve had many conversations with in-house designers over the years about the level of respect for design in corporate America. In many cases the people I’ve spoken to tell me that they don’t feel like design is respected where they work, or that their personal contributions as designers are respected either. I have to admit, ...MORE
By Donna Farrugia, Executive Director of The Creative Group Meetings are a fact of life for every in-house design team. While many of these gatherings are essential, they aren’t always efficient. In fact, 45 percent of managers polled by Robert Half felt employees would be more productive if their companies banned meetings one day a ...MORE