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Category Archive for 'In-house Inspiration'

For many years now I’ve been fascinated by the number 3 and how it seems to have an important and powerful place in our culture—at times even magical. Think about it—the Holy Trinity; Goldilocks and the 3 Bears; The 3 Little Pigs; 3 Little Kittens; Winkin’, Blinkin’ and Nod; 3 Men in a Tub; The ...MORE

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“If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”   Antoine de Saint-Exupery (29 June 1900 – 31 July 1944), was an aristocrat French writer, poet and pioneering aviator, best remembered for ...MORE

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By Donna Farrugia, Executive Director of The Creative Group When I’m not travelling for business, you can find me at my office in Westlake Village, Calif., during the workweek. It’s my home away from home. And like most in-house professionals, I spend 9+ hours at my desk (or at least within the building’s walls). So ...MORE

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"Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work."   George Lois (born June 26, 1931) is an American art director, designer, author and one of the original “Mad Men”.  A unique creative ...MORE

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“Without deviation progress is not possible.” Frank Vincent Zappa (December 21, 1940 – December 4, 1993) was an American composer, singer-songwriter, guitarist, recording engineer, record producer and film director who profoundly influenced my life with his multi-dimensional output that incorporated rock, jazz, classical and experimental music, film, video and theatre with a large helping of humor ...MORE

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Last year I was asked to speak to the in-house creative team at the CIA in Washington, DC, and I arrived a day earlier to take in some sightseeing. I hadn’t been to the country’s capital in over 20 years. Although it was a very hot and sticky July afternoon, I hit the ground running ...MORE

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Years ago I participated in a 360-degree assessment. Peers, colleagues, management and direct reports all had the opportunity to anonymously tell me how I was doing. And based on their responses, I was doing pretty well. But there were a few comments that I didn’t expect and one in particular that stopped me in my ...MORE

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Tunnel of Love is, for me, one of Bruce Springsteen’s most revealing song cycles -- a visceral collection that chronicles the disintegration of his first marriage to actress Julianne Phillips. His vulnerability, loneliness and sadness quietly unfolds in each song like an open wound that refuses to heal. His heart beats alone but, as in ...MORE

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Since this is Valentine’s Day week and love is in the air, I asked some of my peers what they love about being a corporate creative. I Love Being an In-House Designer Because... I have access to so many resources all under one roof. I believe colleagues truly respect the value I bring to the ...MORE

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How many of you have your elevator pitch ready? No? Shame on you! Over the years, the elevator pitch has become increasingly important as an key component of the in-house designer’s toolbox, especially considering all the areas within a corporate environment that employees intersect—coffee rooms, cafeteria, hallways and, of course, elevators. Essentially it’s a sales ...MORE

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