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Category Archive for 'Walkin' The Blog'

Business Guru Seth Godin hits the nail on its proverbial head in this post that could have been written for any designer who's ego takes a beating in the corporate world.

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This brilliant post by Seth Godin should be read by every in-house designer afraid that they're selling out by adapting their persona to their workplace.

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I hope designers will take a moment to validate or debunk the proposition that we can change corporations from within on this AIGA post.

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Walkin' The Blog: CEO IQ 4U

This NY Times post distills some serious CEO insights that are important to the success of any and all in-house designers.

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This McKinsey post describes actionable steps on how to spark creativity in a team. While this is our area of expertise, the post provides a business perspective that may stimulate new approaches to this ongoing challenge.

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Roberta Tassi, as part of her graduation thesis, created this excellent online primer and toolkit on the practice of Service Design. There is no segment of the design community in a better position to introduce the business world to this essential field that is critical to a company's success, than in-house designers.

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Seth Godin nails it again in this post on the importance of service design - a discipline every in-house designer should be intimate with.

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In-house designers certainly have their share of problems to solve. In this post by Dan Pink, he discusses a new unconventional approach.

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If you want to be a strategic partner where you work you better have the goods to back up your boast. McKinsey's post on the topic is just the tool to school you up.

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Emily Carr, in this AIGA post, lifts back the curtain on the roles and responsibilities of a project manager. The next time you have the budget for a new hire to improve your team's capacity, you may want to look at a candidate who can fill this role instead of another designer.

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