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	<title>In-HOWse</title>
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	<link>http://inhowse.howdesign.com</link>
	<description>All things in-house</description>
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		<title>Strategic Insights: Branding part 2</title>
		<link>http://inhowse.howdesign.com/featured/strategic-insights-branding-part-2/</link>
		<comments>http://inhowse.howdesign.com/featured/strategic-insights-branding-part-2/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:59:13 +0000</pubDate>
		<dc:creator>Andy Brenits</dc:creator>
				<category><![CDATA[Andy Brenits]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[In-House Design Articles]]></category>
		<category><![CDATA[Strategic INsights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design strategies]]></category>
		<category><![CDATA[INsights]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=10151</guid>
		<description><![CDATA[Hi there, Professor Andy here. Ready to keep trekking  2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers <a class="moretag" href="http://inhowse.howdesign.com/featured/strategic-insights-branding-part-2/">...MORE</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>INspiration Wednesday: Creativity</title>
		<link>http://inhowse.howdesign.com/uncategorized/inspiration-wednesday-creativity-3/</link>
		<comments>http://inhowse.howdesign.com/uncategorized/inspiration-wednesday-creativity-3/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 14:20:30 +0000</pubDate>
		<dc:creator>Andy Brenits</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Andy Brenits]]></category>
		<category><![CDATA[INspirations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[INspiration]]></category>
		<category><![CDATA[Scott Adams]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=10081</guid>
		<description><![CDATA["Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." - Scott Adams, American Cartoonist and Satirist (creator of Dilbert). &#160; &#160;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An INitiative You Can’t Ignore</title>
		<link>http://inhowse.howdesign.com/contributors/donna-farrugia/an-initiative-you-cant-ignore/</link>
		<comments>http://inhowse.howdesign.com/contributors/donna-farrugia/an-initiative-you-cant-ignore/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 10:00:07 +0000</pubDate>
		<dc:creator>Andy Brenits</dc:creator>
				<category><![CDATA[Donna Farrugia]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[INitiative]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9941</guid>
		<description><![CDATA[By Donna Farrugia, Executive Director of The Creative Group If you don’t already know, The Creative Group recently partnered with AIGA to launch a new nationwide career development program just for in-house designers. The program is called “INitiative: INsights to help INhouse design teams thrive” – and we are thrilled to be working alongside such <a class="moretag" href="http://inhowse.howdesign.com/contributors/donna-farrugia/an-initiative-you-cant-ignore/">...MORE</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Cohen-Miller Report: Left vs Right Brain</title>
		<link>http://inhowse.howdesign.com/contributors/emily-cohen/the-cohen-miller-report-left-vs-right/</link>
		<comments>http://inhowse.howdesign.com/contributors/emily-cohen/the-cohen-miller-report-left-vs-right/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 10:00:12 +0000</pubDate>
		<dc:creator>Andy Brenits</dc:creator>
				<category><![CDATA[Emily Cohen]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[In-House Design Articles]]></category>
		<category><![CDATA[cretivity]]></category>
		<category><![CDATA[left-brain right-brain]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9901</guid>
		<description><![CDATA[Left vs Right Brain by Emily Cohen Recently, my 12th Grade daughter, Hunter, was interviewed by an alumnus of Carnegie Mellon’s Tepper School of Business as part of her application process. Hunter encountered an interesting situation, one that is all too familiar to my own professional experience – that of a “creative” talking to a more analytical thinker. Hunter is <a class="moretag" href="http://inhowse.howdesign.com/contributors/emily-cohen/the-cohen-miller-report-left-vs-right/">...MORE</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategic INsights: Branding part 1</title>
		<link>http://inhowse.howdesign.com/featured/strategic-insights-branding-part-1/</link>
		<comments>http://inhowse.howdesign.com/featured/strategic-insights-branding-part-1/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 18:53:22 +0000</pubDate>
		<dc:creator>Andy Brenits</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Andy Brenits]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[In-House Design Articles]]></category>
		<category><![CDATA[Strategic INsights]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design strategies]]></category>
		<category><![CDATA[INsights]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9701</guid>
		<description><![CDATA[Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and <a class="moretag" href="http://inhowse.howdesign.com/featured/strategic-insights-branding-part-1/">...MORE</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DesignCast Preview: From Order-Taker to Business Partner</title>
		<link>http://inhowse.howdesign.com/in-house-issues/designcast-preview-from-order-taker-to-business-partner/</link>
		<comments>http://inhowse.howdesign.com/in-house-issues/designcast-preview-from-order-taker-to-business-partner/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 20:40:50 +0000</pubDate>
		<dc:creator>Sarah Whitman</dc:creator>
				<category><![CDATA[In-house Issues]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[corporate design management]]></category>
		<category><![CDATA[DesignCast]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9501</guid>
		<description><![CDATA[Bob Calvano is the director of Merck's Global Creative Studios, a full-service in-house agency, and provides creative leadership and business solutions on a global scale. He has been providing thought leadership and design solutions for more than 20 years. With a mind that never stops thinking about the creative process, he is always open to <a class="moretag" href="http://inhowse.howdesign.com/in-house-issues/designcast-preview-from-order-taker-to-business-partner/">...MORE</a>]]></description>
		<wfw:commentRss>http://inhowse.howdesign.com/in-house-issues/designcast-preview-from-order-taker-to-business-partner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>INspiration Wednesday: Design</title>
		<link>http://inhowse.howdesign.com/all-posts/inspiration-wednesday-design-2-8/</link>
		<comments>http://inhowse.howdesign.com/all-posts/inspiration-wednesday-design-2-8/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 05:22:56 +0000</pubDate>
		<dc:creator>Andy Brenits</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Andy Brenits]]></category>
		<category><![CDATA[INspirations]]></category>
		<category><![CDATA[INspiration]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9421</guid>
		<description><![CDATA["The urge for good design is the same as the urge to go on living." - Harry Bertoia, Italian Sculptor, 1915 - 1978 &#160; &#160; &#160;]]></description>
		<wfw:commentRss>http://inhowse.howdesign.com/all-posts/inspiration-wednesday-design-2-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cella Shout Out: BTC2 in the Windy City Means Opportunities are Blowing In</title>
		<link>http://inhowse.howdesign.com/career/cella-shout-out-btc2-in-the-windy-city-means-opportunities-are-blowing-in/</link>
		<comments>http://inhowse.howdesign.com/career/cella-shout-out-btc2-in-the-windy-city-means-opportunities-are-blowing-in/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 23:08:31 +0000</pubDate>
		<dc:creator>Andy Epstein</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Andy Epstein]]></category>
		<category><![CDATA[Career]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9341</guid>
		<description><![CDATA[Cella is presenting their "Beyond the Creative 2" training for in-house creative leaders this April in Chicago. Visit their website to learn more about the topics to be presented and to read what others have said about this training which has been attended by brands such as McDonald's, Mattel, Choice Hotels, Vanguard and  TD Bank. &#160; &#160; &#160; &#160; <a class="moretag" href="http://inhowse.howdesign.com/career/cella-shout-out-btc2-in-the-windy-city-means-opportunities-are-blowing-in/">...MORE</a>]]></description>
		<wfw:commentRss>http://inhowse.howdesign.com/career/cella-shout-out-btc2-in-the-windy-city-means-opportunities-are-blowing-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing Managed Services: Gaining Control of Your Hiring Process</title>
		<link>http://inhowse.howdesign.com/resources/managing-managed-services-gaining-control-of-your-hiring-process/</link>
		<comments>http://inhowse.howdesign.com/resources/managing-managed-services-gaining-control-of-your-hiring-process/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 22:57:43 +0000</pubDate>
		<dc:creator>Andy Epstein</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Andy Epstein]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9251</guid>
		<description><![CDATA[There's no more important of a responsibility for managers of in-house creative teams than hiring talent for their organization. Companies, though, in their desire to streamline and achieve cost efficiencies in the hiring process, often put into place procedures that are not applicable to targeting and bringing in the best creatives for an in-house team. <a class="moretag" href="http://inhowse.howdesign.com/resources/managing-managed-services-gaining-control-of-your-hiring-process/">...MORE</a>]]></description>
		<wfw:commentRss>http://inhowse.howdesign.com/resources/managing-managed-services-gaining-control-of-your-hiring-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Tips to Wow the Left-Brainers.</title>
		<link>http://inhowse.howdesign.com/featured/6-tips-to-wow-the-left-brainers/</link>
		<comments>http://inhowse.howdesign.com/featured/6-tips-to-wow-the-left-brainers/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 10:00:49 +0000</pubDate>
		<dc:creator>Andy Brenits</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[In-House Design Articles]]></category>
		<category><![CDATA[Mike Clark]]></category>
		<category><![CDATA[boardroom]]></category>
		<category><![CDATA[left-brain right-brain]]></category>
		<category><![CDATA[survival techniques]]></category>

		<guid isPermaLink="false">http://inhowse.howdesign.com/?p=9091</guid>
		<description><![CDATA[by Mike Clark You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another—how can anything be accomplished in this scenario? In the past 20 years, I’ve seen many right-brainers fail. To survive in this left-brained world, I learned a few techniques to bridge the gap: <a class="moretag" href="http://inhowse.howdesign.com/featured/6-tips-to-wow-the-left-brainers/">...MORE</a>]]></description>
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		<slash:comments>3</slash:comments>
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