All things in-house
Posted in Ed Roberts, Featured, In-house Observations on Nov 21st, 2012
Second Helpings: Lunch with Jerry French, Owner of French Paper Company By Ed Roberts Thank you for joining me for a second helping of lunch with Jerry French, owner of French Paper Company. Today you'll find out how good design has impacted the success of Jerry's family business and why he thinks Charles S. Anderson ...MORE
Posted in Ed Roberts, Featured, In-house Observations on Nov 20th, 2012
Lunch with Inflatable Jerry … Hot Air Not Included! By Ed Roberts Three years ago I took a job in a new town that required me to rebuild an in-house corporate communications department from the ground up. I began by researching and hiring a corporate coach to help with the development of a strategic plan ...MORE
Posted in All Posts, Ed Roberts, In-house Observations on Sep 16th, 2012
Lunch With ... A New Interview Series Debuts This Week By Ed Roberts “Lunch With … ” is a new series of interviews featuring interesting people who have experience working in-house and are working on projects they are incredibly passionate about. The inspiration for this series came from two sources: “How to Think Like a ...MORE
Posted in Andy Brenits, Featured, Strategic INsights on Feb 24th, 2012
By now you’re aware that branding strategies are distinct from marketing strategies, even thought they are closely related (and as designers, I know you are aware of how visual identity is different from brand). Last week I reviewed at a high level how to build a coherent brand platform, but how do you even get ...MORE
Posted in Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 17th, 2012
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers ...MORE
Posted in All Posts, Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 10th, 2012
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Posted in All Posts, Andy Brenits, Featured, Strategic INsights on Jan 20th, 2012
Last week I discussed how advertising could be used as a “pull strategy” by being aimed solely at end users and communicating messages that establish awareness and provide information about a new company, product, or service. Sometimes advertising is used to enhance a company’s “good will”, so we feel better about them. While not directly ...MORE
Posted in All Posts, Andy Brenits, Strategic INsights on Jan 13th, 2012
Last week I briefly described the overall role of marketing, and the 6 functions the department is typically responsible for. One of those functions is to promote new products or services a company is offering. When you think of how a company promotes new products or services you typically think of advertising. But advertising and ...MORE
Posted in Andy Brenits, Strategic INsights on Jan 5th, 2012
So you're designing that new brochure, report, or ad for marketing this week and you're a bit stumped as to how to approach it. Before you start thumb-nailing layouts, or searching for images that you think might do the trick, take a moment to consider why this brochure or ad is even needed in the ...MORE
Posted in Interviews on Oct 28th, 2011
. . Alina Wheeler wrote the book on branding - literally. Here she answers some questions on the topic as a prelude to her upcoming InHOWse SchoolHOWse DesignCast. . . . 1. Why does the inhouse design team have a competitive advantage? As a designer on the inhouse team, you have a unique opportunity to ...MORE
