All things in-house
Posted in Featured, Glenn John Arnowitz, In-house Inspiration, In-house Issues, In-house Observations on May 16th, 2013
For many years now I’ve been fascinated by the number 3 and how it seems to have an important and powerful place in our culture—at times even magical. Think about it—the Holy Trinity; Goldilocks and the 3 Bears; The 3 Little Pigs; 3 Little Kittens; Winkin’, Blinkin’ and Nod; 3 Men in a Tub; The ...MORE
Posted in All Posts, Glenn John Arnowitz, In-house Inspiration, In-house Interpersonal, In-house Issues, INspirations, Marketing, Quotes on Apr 10th, 2013
"Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work." George Lois (born June 26, 1931) is an American art director, designer, author and one of the original “Mad Men”. A unique creative ...MORE
Posted in All Posts, HOWseGuest, Shannon Stull Carrus on Jan 19th, 2013
10 Creative Resolutions for the New Year By Shannon Stull Currus As I usher in this New Year with knowledge gained from 2012, and holiday cookies, it's got me reflecting. Here are some resolutions I think will help me create better work, reduce my stress, and make me more creatively fulfilled. I think these apply ...MORE
Posted in Career, Featured, Glenn John Arnowitz, In-house Inspiration on Jan 7th, 2013
So I didn’t receive HO Trains for Christmas. Oh well. There’s always next year. Anyway, readers of my September “Back on the Bus” blog might recall I’m not a big fan of New Year’s resolutions, which have become somewhat of a clichéd ritual. Unlike those crisp and sharp September mornings that pull me back to ...MORE
Posted in Featured, Glenn John Arnowitz, In-house Inspiration, In-house Issues on Oct 8th, 2012
I’m always searching for ways to scratch that itch, stretch my creativity—music, acting, performance, drawing—and over the years I’ve found that by developing my writing skills I’ve become a better designer. Think about it. As designers we distill a lot of information, organize it to provide clarity. Well, good writing does the same. And as ...MORE
Posted in All Posts, Ed Roberts, INspirations, Quotes on Sep 19th, 2012
“When the subject is strong, simplicity is the only way to treat it.” —Jacob Lawrence Jacob Lawrence (born 1917) is widely known as one of America’s premiere modern figurative painters. With the creation of his sixty-panel “Migration Series” at the age of 23, Lawrence gained national recognition, and he created a portfolio of work throughout ...MORE
Posted in Andy Brenits, Featured, Strategic INsights on Feb 24th, 2012
By now you’re aware that branding strategies are distinct from marketing strategies, even thought they are closely related (and as designers, I know you are aware of how visual identity is different from brand). Last week I reviewed at a high level how to build a coherent brand platform, but how do you even get ...MORE
Posted in Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 17th, 2012
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers ...MORE
Posted in All Posts, Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 10th, 2012
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Posted in All Posts, Andy Brenits, Featured, Strategic INsights on Jan 20th, 2012
Last week I discussed how advertising could be used as a “pull strategy” by being aimed solely at end users and communicating messages that establish awareness and provide information about a new company, product, or service. Sometimes advertising is used to enhance a company’s “good will”, so we feel better about them. While not directly ...MORE
