All things in-house
Posted in Featured, Glenn John Arnowitz, In-house Inspiration, In-house Issues, In-house Observations on May 16th, 2013
For many years now I’ve been fascinated by the number 3 and how it seems to have an important and powerful place in our culture—at times even magical. Think about it—the Holy Trinity; Goldilocks and the 3 Bears; The 3 Little Pigs; 3 Little Kittens; Winkin’, Blinkin’ and Nod; 3 Men in a Tub; The ...MORE
Posted in Ed Roberts, Featured, In-house Observations, Uncategorized on Jan 17th, 2013
Lunch with Mark McGuinness, a Fearlessly Resilient Mind By Ed Roberts Virginia, my beloved grandmother, drove me to the School of Design on the campus of North Carolina State University in the winter of 1987. I remember wearing the same black suit I wore to my very first interview—at McDonald’s. It was hard looking into ...MORE
Posted in Andy Brenits, Featured, Strategic INsights on Feb 24th, 2012
By now you’re aware that branding strategies are distinct from marketing strategies, even thought they are closely related (and as designers, I know you are aware of how visual identity is different from brand). Last week I reviewed at a high level how to build a coherent brand platform, but how do you even get ...MORE
Posted in Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 17th, 2012
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers ...MORE
Posted in All Posts, Andy Brenits, Featured, In-House Design Articles, Strategic INsights on Feb 10th, 2012
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing and ...MORE
Posted in All Posts, Andy Brenits, Featured, Strategic INsights on Jan 20th, 2012
Last week I discussed how advertising could be used as a “pull strategy” by being aimed solely at end users and communicating messages that establish awareness and provide information about a new company, product, or service. Sometimes advertising is used to enhance a company’s “good will”, so we feel better about them. While not directly ...MORE
Posted in All Posts, Andy Brenits, Strategic INsights on Jan 13th, 2012
Last week I briefly described the overall role of marketing, and the 6 functions the department is typically responsible for. One of those functions is to promote new products or services a company is offering. When you think of how a company promotes new products or services you typically think of advertising. But advertising and ...MORE
Posted in Andy Brenits, Strategic INsights on Jan 5th, 2012
So you're designing that new brochure, report, or ad for marketing this week and you're a bit stumped as to how to approach it. Before you start thumb-nailing layouts, or searching for images that you think might do the trick, take a moment to consider why this brochure or ad is even needed in the ...MORE
Posted in All Posts, Andy Brenits, Career, In-house INtelligence, In-house Issues on Jan 2nd, 2012
Welcome to 2012! If you’re like most people you made a few personal resolutions that you’ll try to keep for a few days, or weeks, before you either give up or forget about completely. Well, I’ve got a challenge for you; try a professional resolution instead. Become a smarter designer by the end of 2012. ...MORE
