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Tag Archive 'working with clients'

The rule of 3: How to help evolve your client

Posted in All Posts, In-House Design Articles, Mike Clark on May 24th, 2012

By Mike Clark of www.shelfidentity.com Do you ever feel like a note taker instead of a creative problem solver? Has a buyer ever sketched out what they want for you, and said, “I’m practically designing it for you?” If you’ve ever dealt with a buyer who wants something very specific, and they’re telling you the solution ...MORE

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Creative briefs: Stop telling me the solution

Posted in All Posts, Mike Clark on Apr 19th, 2012

By Mike Clark of www.shelfidentity.com Clients/Buyers seem to always have an answer. Maybe after being burned by bad creative, they learned to do this to protect them selves. Let’s say there’s a new, natural, organic hand soap that needs packaging. Maybe the buyer fills out a creative brief, or maybe they tell you what they ...MORE

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